Digital Marketing and Creative Officer
AI summary
Radiance Microfinance Bank Limited is hiring a Digital Marketing and Creative Officer to develop and execute the bank’s digital marketing strategy and lead creative content across all customer touchpoints. The role covers digital campaigns, brand management, content production, and compliance with financial services marketing regulations. It is a full-time position based in Tanzania.
- Full-time role in a growing microfinance bank
- Owns digital marketing strategy, campaigns and creative direction
- Covers social media, email, SEO/SEM, ads and website marketing
- Must ensure all content meets banking and advertising compliance
- Reports on campaign performance and ROI using analytics tools
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing and Creative Officer evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Radiance Microfinance Bank Limited and the role in Not specified.
- Add concrete examples related to sales, internship, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Ajiriwa Tanzania; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Ajiriwa Tanzania
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Digital Marketing and Creative Officer role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Radiance Microfinance Bank Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Career Opportunities at Radiance Microfinance Bank
RMB Bank is expanding its team and is looking for experienced, driven professionals to fill two positions in our Legal and Finance functions. If you are looking to build your career in a dynamic, fast-paced banking environment, we would like to hear from you.
Digital Marketing and Creative Officer
Job Summary
The Digital Marketing and Creative Officer is responsible for developing, executing, and optimizing the bank’s digital marketing strategy while leading creative content production across all customer touchpoints. This role blends strategic digital marketing expertise with hands-on creative direction to build brand awareness, drive product adoption, and support customer acquisition and retention goals all within the regulatory framework governing financial services marketing.
Key Responsibilities
- Digital Marketing Strategy
- Develop and implement integrated digital marketing campaigns across social media, email, SEO/SEM, display advertising, and the bank’s website
- Manage the bank’s digital advertising budget and optimize spend for maximum ROI
- Monitor and analyse campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and report on KPIs
- Support product launches (loans, savings accounts, cards, mobile banking features) with targeted digital campaigns
- Manage the bank’s presence and reputation across social media platforms
- Creative Direction & Content
- Lead the design and production of marketing collateral: social media assets, video content, email templates, banners, and branch materials
- Ensure all creative output aligns with brand guidelines and maintains a consistent visual identity
- Oversee copywriting for campaigns, ensuring messaging is clear, compliant, and customer-focused
- Manage relationships with external agencies, freelance designers, and production vendors when needed
- Compliance & Governance
- Ensure all marketing content complies with banking regulations, advertising standards, and internal risk/compliance requirements
- Work closely with Legal and Compliance teams to review and approve campaign materials before launch
- ajira
- Maintain accurate records of campaign approvals and regulatory signoffs
- Cross-functional Collaboration
- Partner with product, sales, and customer experience teams to align marketing initiatives with business objectives
- Collaborate with IT/digital banking teams on website, app store, and digital platform content
- Support internal communications and employer branding initiatives as needed
Qualifications
- Bachelor’s degree in marketing, Communications, Graphic Design, or a related field
- 3+ years of experience in digital marketing, with at least 2 years in a creative or design in a Financial or Telecommunication industry.
- Prior experience in banking, financial services, or a highly regulated industry preferred
- Proven track record of managing successful digital campaigns and creative projects
- Skills & Competencies
- Strong proficiency in design tools (Adobe Creative Suite, Canva, Figma)
- Solid understanding of digital marketing platforms (Google Ads, Meta Ads Manager, email marketing tools, CMS platforms)
- Excellent copywriting, storytelling, and brand communication skills
- Strong analytical skills with the ability to translate data into actionable insights
- Proven track record of managing successful digital campaigns and creative projects
- Excellent project management and organizational skills
- Ability to work under tight deadlines in a fast-paced environment
- How to Apply
- All applications should be forwarded to
- career@rmfb.co.tz
- quoting the position title in the subject line, before 09th October 2026.
- RMB Bank is an equal opportunity employer. We are committed to creating a diverse environment and achieving a gender-balanced workforce. Female candidates and people living with disabilities are strongly encouraged to apply for these positions.
- RMB Bank does not charge any fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Only shortlisted candidates will be contacted.