Brand Manager
AI summary
TPC Limited, a leading sugar producer in Tanzania, is hiring a Brand Manager based in Moshi, Kilimanjaro. The role involves driving brand development, creative content generation, consumer engagement, and managing TPC's social media presence. The position reports to the Marketing Executive Officer and focuses on building brand equity and commercial growth.
- Brand Manager role at a respected Tanzanian sugar company
- Based in Moshi, Kilimanjaro with full-time contract
- Responsibilities include brand development, content creation, and social media management
- Reports to Marketing Executive Officer
- Focus on consumer engagement and data-driven reporting
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, marketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in MoshiThe vacancy is associated with this location.
- UnclearComfort with the Full time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Brand Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to TPC Limited and the role in Moshi.
- Add concrete examples related to sales, internship, marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Ajiriwa Tanzania; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Ajiriwa Tanzania
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Brand Manager role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Moshi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research TPC Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
TPC Ltd INTERNAL & EXTERNAL VACANCY
Our Values:
Respect, Excellence, Learning, and Integrity
TPC Ltd is one of the respected sugar producing companies in Tanzania, situated at the foot of Mount Kilimanjaro, 22kms south of Moshi Municipality. Applications are invited from qualified, energetic, proactive, and dynamic Tanzanians to fill the following vacant position.
Position: Grand Manager
Department:
MARKETING
Office
Location:
Moshi, Kilimanjaro
Reporting To:
Marketing Executive Officer
Number of vacancies:
1
JOB SUMMARY STATEMENT:
Drive brand development and equity building, creative and content generation, consumer understanding, consumer engagement, data-driven reporting, and TPC day-to-day social media presence. Act as the custodian of brand consistency and creative quality, translating TPC Marketing strategic direction into effective brand experiences, campaigns, and content that drive awareness, loyalty, and commercial growth.
KEY PERFORMANCE AREAS (DUTIES & RESPONSIBILITIES):
1. Brand Development & Equity Building
Develop and execute brand implementation plans for TPC product portfolio in line with the overall TPC marketing strategy.
Drive brand equity building through consistent positioning, tone of voice, and visual identity across all touchpoints.
Monitor brand health indicators (awareness, perception, loyalty, preference) and recommend actions to strengthen brand standing.
Champion brand governance, ensuring all internal and external materials comply with TPC brand guidelines.
2. Creativity & Content Generation
Lead the ideation, development, and production of creative concepts, campaigns, and content across print, digital, and in-person channels, tailored to each brand audience.
Brief, manage, and evaluate creative and production agencies to ensure high-quality, on-brand output delivered on time and on budget.
Rapidly scale the digital footprint (social media and website) and generate compelling storytelling assets (video, photography, copy, packaging design) that embody TPC brand values of quality, innovation, and sustainability to drive immediate foot traffic and commercial interest.
3. Consumer & Market Understanding
Support the design and lead the commissioning of consumer, market, and competitor research to gather insights on preferences, behaviours, and unmet needs.
Translate insights into actionable recommendations for brand positioning, product development, and campaign planning.
Track category, competitor, and industry trends to identify opportunities and risks relevant to TPC brands.
4. Consumer Engagement / Activation
Plan and execute consumer engagement campaigns, promotions, sampling, and experiential activations that build brand loyalty and trial.
Lead the production and application of sales and trade tools such as point-of-sale materials, brochures, and product datasheets.
Coordinate brand presence at relevant trade shows, community events, and sponsorship activities.
5. Data-Driven Reporting
Track and report on brand and campaign performance including awareness, engagement, reach, and campaign ROI.
Maintain performance dashboards and provide regular, structured reporting on brand health and activity outcomes.
Use analytics and consumer behavioural data to refine targeting, messaging, and geographic investment decisions.
Provide post-campaign evaluations with clear learnings and recommendations for future initiatives.
6. Social Media & Digital Presence
Own and manage TPC day-to-day social media presence across relevant platforms, ensuring consistent posting, tone, and engagement.
ajira
Develop a social media content calendar aligned with brand campaigns, product events/launches, and seasonal moments.
Monitor social media performance, respond to audience engagement, and manage community interactions effectively.
Stay current on social and digital trends, recommending new formats or platforms to strengthen TPC digital footprint.
Be vigilant and coordinate with the MEO on sensitive or reputational matters arising on social channels.
7. Budget & Vendor Support
Support management of the brand marketing budget, ensuring cost-effective use of resources.
Assist in the selection and day-to-day management of creative, media, and digital agencies.
Ensure accurate records of marketing spend against agreed budgets and campaign plans.
8. Collaboration & Reporting
Work closely with the MEO to ensure brand initiatives align with overall commercial and business objectives.
Collaborate with Corporate Affairs on CSR storytelling and brand equity communications where relevant.
ACADEMIC QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
WORK
Experience
- X
- years of
- in brand management, preferably within FMCG, bottling/beverage business or agri/food sectors.
- KNOWLEDGE, SKILLS & ABILITIES:
- Creative direction & copywriting: strong visual eye and storytelling ability; capable of drafting compelling brand narratives and directing multimedia content creators.
- Hands-on
- managing social media platforms and interpreting digital analytics.
- Working knowledge of research methodologies, marketing technology, and performance dashboards.
- coordinating consumer or trade activation programmes is an advantage.
- BEHAVIOURAL COMPETENCIES:
- Creative and detail-oriented, with a strong eye for brand consistency and quality.
- Analytical and data-driven, able to translate insights into action.
- Proactive self-starter, comfortable managing multiple campaigns and deadlines simultaneously.
- Strong communicator and collaborator, able to work effectively with agencies, departmental teams, and senior leadership.
- Passionate about consumer engagement, storytelling, and building brands with purpose.
- Confident representing the brand professionally across public and digital platforms.
- Closing Date:
- Saturday, 15 Aug 2026
- Please note we have an e-Recruitment system. Kindly create a profile and register your CV on this link:
- https://onesuite.tpc.co.tz/Account/Recruitment
- All interested and qualified candidates who do not have access to Employee Self Service or the Internet, may submit their applications to the HR Department Office.
- MODE OF APPLICATION
- Candidates meeting the requisite qualifications and
Requirements
should submit their applications with a detailed CV, describing how they see themselves qualifying for this position. Please attach copies of your identification, academic certificates, three references, daytime telephone numbers and e-mail addresses. Only shortlisted candidates will be contacted for an interview.
We thank you in advance for showing interest to work at TPC, however if you do not hear from us within 14 days from the closing date of this advert, please consider yourself unsuccessful.
Human Resources Executive Officer, P. O. Box 93, Moshi, Kilimanjaro
Tel: +255272754389
E-mail: tpc.recruitment@tpc.co.tz
Company Information:
TPC Ltd
P.O. BOX 93 Moshi Kilimanjaro Tanzania
TEL: +255 27 2754389